Stevens

Task

For the Stevens brand identity project, my goal was to create a visual language that resonates with the construction industry while remaining unique and memorable. I focused on using geometric shapes and structural forms inspired by architectural elements—such as beams, scaffolding, and grids—to build a strong and relevant foundation for the logo. These forms helped communicate reliability, strength, and precision—values essential in the construction field. The visual identity system extends across typography, color palette, and supporting graphics, ensuring consistency and recognition at every touchpoint. By aligning the design with the essence of the industry, the brand becomes not only visually engaging but also strategically grounded in its field.