Case Stydy Identity June 9, 2025

Refresh

  • Client

    Climax

  • Year

    2024

  • Scope

    Logo design, brand identity

  • Location

    Turkey

Everyday Refresh

Refresh is your ultimate habit tracker, designed to help you cultivate positive routines and break free from old habits. Whether you’re aiming to drink more water, exercise regularly, or practice mindfulness, Refresh is your trusted companion on the journey to a healthier, happier you.

01. Challenge

Standing Out in a Saturated Habit App Market

The habit-tracking space is crowded with products that feel repetitive and uninspiring. Many apps look and behave the same, making it difficult for users to emotionally connect or stay engaged long term.

 

The main challenge was to avoid creating just another app by building a brand and UI identity that feels fresh, friendly, and motivating — one that naturally supports a healthier lifestyle without feeling complex or overwhelming.

We designed a vibrant brand and UI identity for Refresh that focuses on freshness, positivity, and ease of use. A colorful visual system combined with custom illustrations creates a friendly and welcoming atmosphere that encourages daily interaction.

 

The UI was designed with clarity at its core — simplifying navigation, reducing friction, and helping users focus on their habits without distraction. The result is a brand and interface that feels approachable, uplifting, and supportive, turning habit tracking into a pleasant daily experience rather than a task.

02. Solution

A Fresh, Friendly Brand and Clear UI Identity

Recent works

(24)

2002—2025

Refresh

Grande Tête, France • 225 m2 m2

Refresh

Grande Tête, France • 225 m2 m2

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A modern and bold brand identity designed for Climax Brokerage, inspired by the idea of reaching the peak. Through refined typography, a sleek color palette,…

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June 9, 2025

Refresh

  • Client

    Climax

  • Year

    2024

  • Scope

    Logo design, brand identity

  • Location

    Turkey

View Project
June 9, 2025

Refresh

  • Client

    Climax

  • Year

    2024

  • Scope

    Logo design, brand identity

  • Location

    Turkey

View Project
June 9, 2024

Climax, Unlock Your Financial Pinnacle

  • Client

    Climax

  • Year

    2024

  • Scope

    Logo design, brand identity

  • Location

    Turkey

View Project